AstraZeneca
For those living with acute asthma, the everyday act of breathing can just as quickly prevent them from experience all of life’s moments. That’s why WeFight partnered with AstraZeneca to developed Vik Asthma, a messenger-based digital companion to help people connect to better care. After a successfully launching France, AstraZeneca wanted to bring the international rollout to life in a way that showed exactly how emotional the science could be for someone suffering with this disease.
With the help of our friends at Toast + Jam, we developed a series of videos to support the launch, and showed how 315 million asthmatic people breathing better can be a thing of beauty.
Other Work
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