University of Hartford
Athletics Brand, Logo Design, Rollout
Unifying Sport
The University of Hartford Hawks long had the most derided identity in Division I athletics. Individual team coaches opted to create a confusing variety of team logos and branding rather than using the approved logo. A new athletics director recognized the opportunity that would come with a new, branded athletics identity – the ticket sales that would come from fan excitement and team spirit, to say nothing of merchandising and partnership revenue.
Creative Idea
A New Hawk Rises
Rallying behind the new design and #HawkNationDomination, the university and alumni had found the unifying symbol that they had longed for - a clear, clean, and identifiable mark for their teams to wear, proudly.
Other Work
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