Ohio Northern University

Brand Development, Awareness Campaign, Strategic Foundation

A Diamond in the Cornfield

Nestled in Northwestern Ohio you'll find Ada, home to the Wilson Factory that's made every Super Bowl football in history. You'll also find a university that you definitely won't expect. They aren't the typical small liberal arts college - in fact, they aren't a liberal arts college at all. They're something more, and it was our job to explain why being one of three schools with a Polar Bear mascot wasn't the only way you're going to find the unexpected here.

Creative Idea

Grounds for Ignition

ONU has been focused on outcomes since 1871. Since our inception we’ve been devoted to developing students who are ready to immerse themselves and go to the next level in everything they do. And while the world and our school have vastly evolved since our founding, the one thing that has remained unchanged is that ONU is rooted in the future.