University of Chicago

Hello, Chicago.

We’re excited to share some of our work with you. For every client we work with, we strive to develop ownable ideas that differentiate their institutions in the higher education space. The ideas in each of the four case studies below have allowed their institutions a powerful, flexible brand that engages students, parents, alumni, faculty, staff, and countless external communities. As the University of Chicago considers its next steps for its brand, we hope our thinking might inspire yours.