Harnessing "The Butler Way"
The Product of Industry
The Butler Effect
The Butler experience is transformative. No two Butler students experience Butler the same way. Yet, time and again, students achieve similarly exceptional outcomes – and they do so the right way. The right way, the Butler Way, means that how we do things is as important as what we do.
Our students and graduates take these innovative learning experiences and meaningful relationships with them, spreading the impact of the Butler Way throughout their communities. The impact and ripple effect of these connections extend far beyond campus and the college years. At Butler, we nurture the extraordinary so that they carry and spread the Butler Effect wherever they go.
Arts Center Rebrand
The Butler Arts Center
When your liberal arts university includes a conservatory-quality school like the Jordan College of Arts, and is the home to some of Indianapolis’s finest performance facilities, explaining how all of this talent is available and accessible to the masses becomes almost as challenging as standing en pointe. With countless corporate sponsors, named theaters and buildings, and traveling show requirements, we built a sub brand and logo for the Butler Arts Center that could cooperate with these requirements while still being uniquely and fully Butler.