Helping brands seem to understand their customers in a novel way: actually understanding them.
The Intersection of Content and Intent
GoodKind’s former name, GiveMagic, did not really capture what they are: a technology company, with roots in building philanthropy-driven organizations, built around a consumer insight that applies to any business that values a more personal connection with their customers. GoodKind fortifies long-term relationships between brands and consumers by providing authentic and personalized content in a world where generic messaging is prevalent. They needed a new name, a new brand, and directional support for their corporate mission.
The right fit is everything. When something feels like it was made for you – like it allows for your every movement, like it anticipates what you will do next – it confers a sense of comfort and pleasure. It makes you feel special. It can be as true for brand-customer relationships as it is for a well-made suit. But how can brands truly understand their customer relationships and demonstrate this understanding? Strong personal connections are built not just on what you do but when and how you do it. Begin to interact with your customers when and how they want, with communications that deliver the right message at the right time, and you see customer relationships that deliver that tailor-made feeling on both sides.